That’s right. Those two little words, saddled up next to each other and getting cosy, are the key. And although it may be an overplayed cliche, today’s “tough economy” has caused all of us to get a little nervous on the subject of job hunting. This nervousness causes us to seize up and sit in a period of inaction, or try to play it safe to please the potential employers out there. But I cannot tell you how many success stories I’ve read lately of those that bent the rules a little and made themselves stand out by proving that they have their own unique brand that no one else can replicate.
I would like to think that perhaps they read this letter from 1934 from Robert Pirosh. This copywriter traded in his New York life in favor of that of Hollywood screenwriter. The only problem? He did not have a job as a screenwriter. So he sent the following note to all of the major studios, received a slew of interview requests, and finally accepted an offer as a junior writer at MGM. From there he went on to win an Academy Award and write for some of the best and brightest (including the Marx Brothers). Just another testament to the fact that you should not water yourself down in order to obtain the dream job. Do not censor the you that just might land you the gig.
I like words. I like fat buttery words, such as ooze, turpitude, glutinous, toady. I like solemn, angular, creaky words, such as straitlaced, cantankerous, pecunious, valedictory. I like spurious, black-is-white words, such as mortician, liquidate, tonsorial, demi-monde. I like suave “V” words, such as Svengali, svelte, bravura, verve. I like crunchy, brittle, crackly words, such as splinter, grapple, jostle, crusty. I like sullen, crabbed, scowling words, such as skulk, glower, scabby, churl. I like Oh-Heavens, my-gracious, land’s-sake words, such as tricksy, tucker, genteel, horrid. I like elegant, flowery words, such as estivate, peregrinate, elysium, halcyon. I like wormy, squirmy, mealy words, such as crawl, blubber, squeal, drip. I like sniggly, chuckling words, such as cowlick, gurgle, bubble and burp.
I like the word screenwriter better than copywriter, so I decided to quit my job in a New York advertising agency and try my luck in Hollywood, but before taking the plunge I went to Europe for a year of study, contemplation and horsing around.
I have just returned and I still like words.
May I have a few with you?
385 Madison Avenue