There Are Only Four Types of People in This World

According to George Lois, each and everyone of us can fit into one of the following subsets:

Or so he says in his new book, (inhale before reading this title aloud) Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America’s Master Communicator, George Lois.  

Regardless of number, if you should find yourself with book in hand, be prepared for the treasure trove that awaits you. Simple, direct, and honest advice that will smack you upside the head and make you realize the obstacles and secrets that accompany a creative life.

Here’s a little glimpse of what’s inside:


6 thoughts on “There Are Only Four Types of People in This World

  1. Sounds interesting and I may have a look. I shouldn’t opine without having read the book but I’m skeptical about a book that seeks to unleash creativity by celebrating past successes–because won’t that limit creativity as people try to emulate those successes under the “it worked before, maybe it will work again theory?”

    • It’s presented in a humorous, effective way – think you may enjoy. And I don’t believe his aim was to have people cheer on their own past successes. Lois uses his own examples merely to demonstrate “action” from following his little tips. The takeaway seems to continually search for the new and the surprising, vs. doing what’s known.

  2. Pingback: George Lois | Hit Designs

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